UX/UI Designer Needed to Design \\\”Start Here\\\” Page for Youth Mental Health Website

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Job Description<br>Require strong written English.<br>Idaho Youth Ranch is redesigning our website to better serve parents, teens, donors, and supporters seeking help, clarity, and trust. We are beginning this redesign with a critical page: \\\"Start Here.\\\"<br>We are seeking several freelance UX/UI designers to independently design this page in Figma. We will review multiple design directions, select the strongest approach, and then apply those design principles across the rest of the site.<br>This project is ideal for designers who are strong in UX thinking, emotional design, and accessibility, not just visual polish.<br>About the Page: \\\"Start Here\\\"<br>The Start Here page is the primary entry point for people who feel:<br>• Overwhelmed<br>• Unsure where to begin<br>• Concerned about a teen\'s mental health<br>• Looking for trustworthy guidance, not sales pressure<br>The page must:<br>• Reduce anxiety<br>• Provide clear orientation<br>• Guide users gently to next steps<br>• Feel warm, human, and credible<br>• Avoid clinical or institutional design cues<br>This is not a marketing landing page.<br>It is a help-first, trust-building experience.<br>Scope of This Project<br>Deliverable<br>• 1 complete Start Here page design in Figma<br>• Desktop and mobile layouts<br>• Use of real or clearly labeled placeholder content<br>• Design rationale (short written or Loom explanation)<br>You are NOT required to<br>• Design the full website<br>• Create a design system (yet)<br>• Deliver coded assets<br>Design Goals<br>We are looking for design solutions that demonstrate:<br>• Strong UX hierarchy and content flow<br>• Calm, reassuring visual language<br>• Excellent readability and spacing<br>• Trauma-informed and accessibility-aware design<br>• Clear CTAs without urgency or pressure<br>• A look and feel that works for:<br>o Parents seeking help<br>o Teens who may also view the page<br>o Donors and community supporters<br>We are inspired by warm, human-centered healthcare and nonprofit design — not SaaS dashboards or aggressive conversion funnels.<br>What Happens Next<br>• We will review multiple design submissions<br>• Select one primary design direction<br>• The selected designer may be invited to:<br>o Extend the design to additional page templates<br>o Help shape a lightweight design system<br>o Continue work on the full site redesign<br>This initial project is paid and standalone, with the potential for additional work.<br>Ideal Designer Profile<br>You may be a great fit if you:<br>• Have experience designing healthcare, nonprofit, education, or mental health sites<br>• Can articulate why you made certain UX decisions<br>• Think in terms of user emotional state, not just aesthetics<br>• Are comfortable working from content and IA (we will provide both)<br>• Design in Figma<br>Bonus (not required):<br>• Experience with accessibility (WCAG)<br>• Experience designing for emotionally sensitive content<br>• Familiarity with Webflow-ready design patterns<br>How to Apply<br>Please include:<br>1. 2–3 relevant samples (preferably healthcare, nonprofit, or content-heavy sites)<br>2. A short explanation of:<br>o How you approach designing for anxious or uncertain users<br>o What makes a \\\"Start Here\\\" page successful in your view<br>3. Your estimated timeline to complete this page<br>Generic proposals will not be considered.<br>Budget<br>We are open to fixed-price proposals for this initial page.<br>Please propose what you believe is fair for the scope described.<br>Why This Project Is Different<br>This project is not about flashy visuals.<br>It\'s about helping families feel supported, oriented, and safe the moment they arrive.<br>If that kind of design challenge excites you, we\'d love to see your work.<br>Contract duration of 1 to 3 months. with 30 hours per week.<br>Mandatory skills: Web Design, Healthcare UX, Style Guide, Interaction Design, Custom Web Design, User Experience Design, Figma, Landing Page

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