📍 Job Overview

Job Title: Story Producer, Ad Creative

Company: Golden Hippo

Location: Woodland Hills, CA (Hybrid)

Job Type: Full-Time

Category: Creative Marketing

Date Posted: March 17, 2026

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Lead the creative process of Golden Hippo's high-converting video ads from concept to creation.
• Master and apply the latest trends on digital platforms, with a focus on TikTok and YouTube.
• Collaborate with production managers and crew to oversee the creative execution of short-form and long-form marketing videos.
• Write engaging scripts that combine various storytelling narrative devices and direct on-camera talent.
• Conduct on-camera interviews and work with videographers to gather video assets.
• Analyze performance data to optimize video content and drive incremental improvements.

📈 Primary Responsibilities

• Storytelling & Conceptualization:

  • Monitor and master digital trends, especially on TikTok and YouTube.
  • Conceive new storytelling angles and approaches for video ads.
  • Write scripts that combine narration, scripted copy, soundbites, video b-roll, and graphics.

• Production & Collaboration:

  • Oversee the creative execution of marketing videos using a data-driven, test-and-learn approach.
  • Collaborate with production managers and crew to ensure high-quality output.
  • Conduct on-camera interviews with brand gurus, customers, and other talent.
  • Direct on-camera talent to obtain optimal line delivery of scripted content.
  • Work with videographers to gather video assets and set up locations for b-roll footage.

• Editing & Optimization:

  • Oversee the editing process, providing feedback and conceiving of graphics and on-screen text.
  • Analyze performance data to create incremental video optimizations at scale.
  • Available to drive and occasionally travel to locations for filming and gathering footage.

🎓 Skills & Qualifications

Education: Relevant degree or equivalent experience in film, video production, or a related field.

Experience:

• 3+ years in video writing/production.
• 5+ years of experience bringing scripts to life through video and film/visual storytelling (preferred).
• Completed internships, freelance work, or personal projects in a related field.

Required Skills:

• Mastery of dominant storytelling approaches on digital platforms, especially TikTok and YouTube.
• Comfortable acting on set and on-set experience.
• Highly creative self-starter with strong collaboration skills.
• Mastery of on-set creative leadership.
• Ability to formulate marketing strategies for health and wellness products.
• Deep understanding of digital mediums and fast-paced environments.

Preferred Skills:

• Experience with specific video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Knowledge of marketing performance metrics and analytics tools.
• Familiarity with health and wellness marketing trends.

📊 Campaign Portfolio & Results Requirements

Portfolio Essentials:

• A diverse portfolio showcasing your storytelling abilities across various digital platforms.
• Examples of data-driven optimizations and improvements in previous video campaigns.
• Demonstration of creative leadership and collaboration with production teams.

Campaign Documentation:

• Detailed strategy and planning phases for previous campaigns.
• Execution and optimization methods, including testing and iteration processes.
• Measurement and results analysis, highlighting performance metrics and ROI.

💵 Compensation & Benefits

Salary Range: $80,000 - $100,000 USD per year, plus annual and monthly KPI bonus potential.

Benefits:

• Comprehensive healthcare coverage (100% of premiums for employee-only plans).
• Charity sponsorships and donations.
• 401k contributions match (up to 3.5%).
• 6 paid sick and mental health days, Employee Assistance Program, weekly yoga and meditation classes, and additional mental health benefits.
• Employee Stock Ownership Plan (ESOP).
• Professional development opportunities, mentorship, and performance-based pay increases.
• Tuition reimbursement program.
• Work towards collective goals and earn up to 2 extra weeks of pay each month based on KPI achievement.
• Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs.
• Reimbursements for personal cell phone and internet usage (for eligible employees).
• Fully stocked kitchen and on-site gym (for on-site employees).
• Virtual and in-person company events.

Working Hours: Full-time, with flexible hours to accommodate video production schedules and campaign deadlines.

🎯 Team & Company Context

🏢 Company Culture

Industry: Golden Hippo is an employee-owned, vertically-integrated builder of popular health and wellness brands. Their creative content educates the world on making smarter health choices while generating over $1 billion in annual revenue.

Company Size: With over 1,400 team members across multiple companies, Golden Hippo offers a dynamic and collaborative work environment.

Founded: Golden Hippo was founded in 2010 and has since grown into a leading force in the health and wellness industry.

Team Structure:

• The marketing team consists of various specialization areas, including content creators, strategists, and analysts.
• The team follows a structured reporting hierarchy, with cross-functional collaboration across departments.
• Golden Hippo encourages a customer-centered approach, with a strong focus on data-driven decision-making.

Methodology:

• Golden Hippo employs a research-driven approach to understand customer needs and market trends.
• The company plans and executes campaigns using a test-and-learn methodology, continuously optimizing for better performance.
• Golden Hippo fosters a culture of experimentation and innovation, encouraging team members to explore new ideas and strategies.

Company Website: Golden Hippo

📈 Career & Growth Analysis

Marketing Career Level: This role is suited for a mid-level marketing professional with 2-5 years of experience in video production and storytelling.

Reporting Structure: The Story Producer, Ad Creative will report directly to the Creative Director and collaborate closely with the production team, marketing strategists, and other stakeholders.

Marketing Impact: The Story Producer's work will significantly influence the creative direction and performance of Golden Hippo's video ad campaigns, driving brand awareness, customer acquisition, and revenue growth.

Growth Opportunities:

• Career Progression: With strong performance, the Story Producer can advance to a Senior or Lead role within the creative team or explore management opportunities within the marketing department.
• Skill Development: Golden Hippo offers professional development opportunities, mentorship programs, and continuous learning to help team members grow their skills and advance their careers.
• Leadership Potential: As an employee-owned company, Golden Hippo encourages internal promotions and offers growth opportunities for motivated team members.

🌐 Work Environment

Office Type: Golden Hippo's Woodland Hills, CA office offers a hybrid work environment, combining on-site collaboration with remote work flexibility.

Office Location(s): Woodland Hills, CA (with remote work options).

Workspace Context:

• The Woodland Hills office provides a fully stocked kitchen and an on-site gym for employees.
• The workspace encourages collaboration and cross-functional teamwork, with dedicated spaces for brainstorming, editing, and production.
• Golden Hippo fosters a creative and dynamic work environment, with regular team-building activities and company events.

Work Schedule: Full-time, with flexible hours to accommodate video production schedules, campaign deadlines, and team meetings.

📄 Application & Interview Process

Interview Process:

1. Portfolio Review: Applicants will present their portfolio, focusing on storytelling abilities, data-driven optimizations, and creative leadership.
2. Campaign Challenge: Candidates will be asked to develop a creative concept for a Golden Hippo video ad campaign, demonstrating their understanding of the brand and target audience.
3. Team Interaction: Applicants will meet with members of the creative and production teams to discuss their campaign concept and cultural fit.
4. Final Evaluation: The final interview will focus on the candidate's marketing impact discussion and alignment with Golden Hippo's values and culture.

Portfolio Review Tips:

• Highlight storytelling abilities across various digital platforms.
• Showcase data-driven optimizations and improvements in previous video campaigns.
• Demonstrate creative leadership and collaboration with production teams.

Challenge Preparation:

• Familiarize yourself with Golden Hippo's brands and target audience.
• Prepare a creative concept that aligns with the company's values and marketing objectives.
• Practice presenting your campaign concept clearly and concisely, highlighting your storytelling skills and data-driven approach.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Premiere Pro: Video editing software for creating and optimizing marketing videos.
• Adobe After Effects: Motion graphics and visual effects software for enhancing video content.
• Adobe Audition: Audio editing software for cleaning up and enhancing audio recordings.
• Slack: Communication platform for team collaboration and project management.

Analytics & Attribution:

• Google Analytics: Web analytics service for tracking and reporting website traffic, user behavior, and conversions.
• Facebook Pixel: Marketing analytics tool for measuring and optimizing Facebook ad performance.
• YouTube Analytics: Video analytics platform for tracking video views, engagement, and audience demographics.

Campaign Management & Automation:

• Hootsuite: Social media management platform for scheduling and publishing video content across multiple platforms.
• Google Ads: Online advertising platform for creating, managing, and optimizing video ad campaigns.
• Mailchimp: Email marketing platform for creating and automating email campaigns to support video content.

👥 Team Culture & Values

Marketing Values:

• Storytelling: Golden Hippo values compelling storytelling that resonates with audiences and drives brand engagement.
• Data-Driven Decision Making: The company emphasizes data-driven optimizations and continuous improvement in all marketing efforts.
• Collaboration: Golden Hippo fosters a culture of collaboration, with teams working together to create innovative and effective marketing campaigns.
• Customer-Centric: The company prioritizes understanding and addressing customer needs in all marketing strategies.

Collaboration Style:

• Cross-Functional Integration: Golden Hippo encourages collaboration between marketing, creative, production, and other departments to create cohesive and effective campaigns.
• Campaign Review Culture: The company fosters a culture of open feedback and continuous improvement, with regular campaign reviews and performance assessments.
• Knowledge Sharing: Golden Hippo encourages team members to share their expertise and learn from one another, fostering a culture of growth and development.

⚡ Challenges & Growth Opportunities

Challenges:

• Keeping Up with Digital Trends: The fast-paced nature of digital platforms requires Story Producers to stay up-to-date with the latest trends and best practices.
• Balancing Creativity and Data: Story Producers must find the right balance between creative storytelling and data-driven optimizations.
• Managing Production Schedules: Video production can be time-consuming and unpredictable, requiring Story Producers to effectively manage their time and resources.

Learning & Development Opportunities:

• Storytelling Workshops: Golden Hippo offers workshops and training sessions to help team members develop their storytelling skills and techniques.
• Industry Conferences: The company encourages employees to attend industry conferences and events to stay informed about the latest trends and best practices in marketing and video production.
• Mentorship Program: Golden Hippo's mentorship program pairs team members with experienced mentors who can provide guidance and support as they develop their careers.

💡 Interview Preparation

Strategy Questions:

• Marketing Strategy: Prepare a concise and compelling marketing strategy for a Golden Hippo video ad campaign, highlighting your understanding of the brand and target audience.
• Collaboration: Describe your experience working with cross-functional teams and how you've successfully collaborated with production teams in previous roles.
• Problem-Solving: Share an example of a challenging video production issue you've faced and how you overcame it, demonstrating your problem-solving skills and creative approach.

Company & Culture Questions:

• Company Culture: Research Golden Hippo's company culture and values, and be prepared to discuss how your personal values align with the company's mission and objectives.
• Team Dynamics: Familiarize yourself with Golden Hippo's team structure and dynamics, and be prepared to discuss how you would collaborate and contribute to the team's success.
• Marketing Impact: Prepare a detailed and data-driven explanation of how your work as Story Producer would drive marketing impact and contribute to Golden Hippo's growth and success.

Portfolio Presentation Strategy:

• Campaign Case Study: Prepare a campaign case study that highlights your storytelling abilities, data-driven optimizations, and creative leadership, focusing on the results and ROI of your previous campaigns.
• Metrics Presentation: Practice presenting metrics and data-driven insights in a clear and concise manner, highlighting the key performance indicators (KPIs) that demonstrate the success of your campaigns.
• Interactive Demonstration: Prepare an interactive demonstration of your creative process, showcasing your ability to collaborate with production teams and bring your vision to life.

📌 Application Steps

To apply for the Story Producer, Ad Creative position at Golden Hippo:

1. Submit your application through the application link provided on the job listing.
2. Customize your portfolio to highlight your storytelling abilities, data-driven optimizations, and creative leadership, with a focus on Golden Hippo's brands and target audience.
3. Optimize your resume for the marketing role, emphasizing your relevant skills and achievements in video production and storytelling.
4. Practice presenting your portfolio and campaign case study, focusing on your storytelling skills, data-driven approach, and creative leadership.
5. Research Golden Hippo's company culture, values, and marketing objectives, and be prepared to discuss how your personal values and career goals align with the company's mission and vision.
6. Prepare for the interview process by practicing your responses to strategy, company culture, and portfolio presentation questions, and familiarizing yourself with Golden Hippo's brands, target audience, and marketing objectives.