Sr Associate, Knowledge Strategy (0326)

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About the position

This role serves as the operational owner for the Consortium Knowledge Strategy team’s customer facing content and training programs. The Senior Associate ensures sales enablement resources and hands on training engagements are well organized, consistently governed, and executed with operational excellence enabling subject matter experts (SMEs) to focus on content expertise while ensuring a high quality experience for BCBS Plans. The Knowledge Strategy team is part of Consortium’s overarching Strategy team, which is comprised of three sub-teams that collaborate closely and support execution of various corporate strategy initiatives intended to drive value for our member BCBS Plans. Below is a brief description of the three sub-teams: • Knowledge Strategy: Empowers national account BCBS teams through targeted education and webinars, strategic hands-on training, and by ensuring the customer-facing digital portal and content aligns with stakeholder needs. • Market Insights: Keeps a pulse on large employer expectations of their health plan and emerging market solutions. Responsible for understanding market requirements and identifying gaps and opportunities for BCBS Plans to better meet the needs of national account employers. • National Account Client Strategy: Provides end-to-end consultative support for BCBS Plans to help them win new sales opportunities and retain existing clients. This team serves as an extension of BCBS Plan teams, delivering expertise about national BCBS solutions to supplement local Plan expertise. The Senior Associate of Knowledge Strategy will contribute to the team by supporting both internal and external projects, focused primarily on content management and strategy for Consortium’s customer-facing digital portal (“the portal”) and support for hands-on training and education initiatives. The role enables the individual to interact across all levels of the organization (including the Executive Leadership Team), with specific collaboration opportunities across the broader Strategy team, Enterprise IT, Customer Experience, and Marketing in support of the portal. Collectively, members of the Knowledge Strategy team work together to tackle multiple types of projects and initiatives, while embracing variety in day-to-day tasks and priorities. This is a new role, created out of the need for content management expertise and support for recent growth in hands-on training opportunities.

Responsibilities

  • Establish and maintain content governance standards/protocols (in partnership with IT, marketing, and others) to ensure hygiene across portal over content lifecycle
  • Support the organization, tagging, and navigation of content on the portal
  • Serve as the go-to resource across the organization for posting content and making minor edits to pages to ensure accuracy, consistency, and efficiency
  • Use content performance and utilization insights to inform ongoing improvements & prioritization for content workflows and user experience
  • Partner with IT on technical platform capabilities to strive for optimal user experience; does not own system development or infrastructure
  • Apply established content governance and lifecycle practices to training materials, including a system to catalog training materials
  • Project manage Plan-specific training opportunities as well as cross-Plan workshops, including developing project timelines, scheduling & management of planning calls, support for content development with help from subject matter experts, and ensuring project close-out activities are completed
  • Coordinate with Marketing and trainers to draft event flyers, attendee communications, and recaps for leadership socialization
  • For in-person events, coordinate with host sites on logistics including catering, meals, space setup, and technology needs
  • Responsible for all upstream preparation and operational coordination; not responsible for curriculum design or facilitation
  • Track and coordinate budgets, partner with finance and legal to support invoicing and contracting activities

Requirements

  • Minimum 3-5 years of relevant experience, ideally with a commercial medical carrier or in the healthcare solution ecosystem
  • Bachelor’s degree preferred. Experience in lieu of a degree will be considered
  • Experience managing projects involving multiple workstreams and stakeholders
  • Microsoft Office skills, including Power Point for slide design / formatting and basic Excel skills
  • Demonstrated ability to plan and execute multi‑stakeholder projects, particularly those involving content development, portal management, and training coordination
  • Content development & portal proficiency providing the ability to manage content within a content management system (CMS) or digital experience platform (DXP), including content libraries, tagging/metadata, naming conventions, and version control expertise
  • Industry / domain expertise resulting in a foundational understanding of the national accounts benefits ecosystem and / or familiarity with sales enablement operations, such as sales toolkits, learning & development best practices, and sales cycles
  • Strong interpersonal skills and ability to interact collaboratively with internal staff and BCBS Plan stakeholders, as needed
  • Strong oral and written communications skills
  • Comfortable working in a fast-paced environment with competing project deadlines, demonstrating flexibility and initiative in identifying next steps, managing tasks, and advancing work independently
  • A deeply-rooted desire to positively impact U.S. healthcare

Nice-to-haves

  • Candidates with expertise in content management, project management, sales / account management best practices, learning / training development and the national account employer benefits cycle would thrive in this position.

Benefits

  • Our competitive benefits package includes health plan options, dental, vision, employer paid life and disability, long-term care, PTO and holidays, 401k retirement match
  • We offer a discretionary performance bonus program
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