Loyalty, Promotions & Gift Card Manager – FTC

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<p>Overview Salary up to: CompetitiveAbout the role:Nando\'s is on a journey to Create Lasting Happiness, making a difference to the lives of our people, our customers, and the communities we work in. Originally started in Johannesburg, South Africa, we pride ourselves on creating memorable experiences for everyone involved in Nando\'s: from our employees, communities, founders, and suppliers, but most importantly, our customers.This is an exciting opportunity to join the Customer Growth Team to help grow customer value. Reporting into the Loyalty, Promotions and Gift Card Lead, this role will be responsible for delivering activity to evolve the loyalty programme, our promotions approach and our gift card portfolio, delivering ROI and driving brand love.Purpose of the role:Increase awareness, uptake and engagement with our famous loyalty programme, Nando\'s RewardsDesign and deliver a program of loyalty initiatives which boost KPIsSupport the team to develop the loyalty proposition, shaping the future of the programmeCreate and deliver promotions which offer customer value and commercial return – in a way that does not devalue the brandOwn the day to day running of the Gift Cards portfolio - optimising activity to drive sales and deliver ROI whilst protecting brand perceptionEnsure programs run smoothly, deliver results, and feed insights and recommendations into wider strategyKey Responsibilities & Expectations LoyaltyDeliver the loyalty plan and support the team to develop the future loyalty strategy to create a best-in-class programme that drives emotional and behavioural loyaltyDeliver projects and plans to drive key loyalty KPIs such as loyalty penetration, active customers, frequency, registrations, Loyalty NPSOwn the loyalty \'customer missions\' calendar and lead the creation and delivery of missions campaigns which will drive loyalty, commercial and brand objectivesAct as a subject matter expert within the business to champion Nando\'s Rewards with internal teams and grow internal engagementMonitor and report on loyalty KPIs to form recommendations to optimise plans and inform future activityProactively monitor the competitor landscape and form recommendations for activity based on trends, best practice and innovationSupport the Loyalty, Promotions and Gift Card Lead to form and prioritise the loyalty tech roadmapPartner with the Menu, Commercial and Product teams to manage items available on Nando\'s RewardsEstablish brilliant cross-functional relationships with key stakeholders including Product teams, Brand, CRM, Customer Support, Operations and external suppliersPromotionsCreate and manage the set up of promotions which deliver on the promotions strategy and planSupport integration of promotions into the wider customer and brand planProduce recommendations for optimising the Promotions plan to deliver against business objectivesPartner with finance to deliver post campaign financial analysisMonitor KPIs, report on performance and optimise plans accordinglySupport the Loyalty, Promotions and Gift Card lead in exploring new promotional vendors and partnersGift CardsOptimise Gift Cards activity to grow engagement and drive sales whilst protecting our brand perceptionDay to day management of third parties e.g. intermediaries, gift card brands and printing and packaging suppliersSupport the Loyalty, Promotions and Gift Card lead to explore new ranging and marketing opportunities to drive sales and brand visibilitySupport the Loyalty, Promotions and Gift Card lead to optimise and manage current partner agreementsSupport the Loyalty, Promotions and Gift Card lead to manage the Gift Cards P&LKey Stakeholders Wider Customer Growth TeamCustomer Engagement Product TeamsWider Customer team (Brand, Customer Business Partners, Data & Insights, Customer Support, UX & Design, Internal Comms)OperationsFinance and Commercial teamsAgency partners, third parties and intermediariesThe candidate should Have 4 years+ experience in a Loyalty or Customer Value Management role - with experience of developing loyalty programmes and running promotionsPossess a strong passion for growing customer lifetime valueBe able to balance driving ROI and strong commercial performance with creating powerful customer connections that drive brand loveBe a proactive go-getter and someone who will take ownership of projects, driving them forward independentlyHave strong project management and organisation skills with the ability to deliver multiple concurrent initiatives on time and on budgetBe commercially astute – with a track record of delivering measurable business resultsHave experience of partnering with finance and commercial teams to create business cases and campaign PCAsHave strong problem-solving skills and the confidence to recommend solutions and deliver solutions which are practical, data-led, and deliver clear, tangible outcomesBe confident in exploring and interpreting data and insights to proactively identify trends and spot opportunities to optimise performanceBe a confident communicator and a strong collaborator with the ability to influence and build effective cross-functional relationshipsBe able to demonstrate a solid understanding of the UK loyalty, promotions and gift card market and competitorsBe naturally calm under pressureBe a positive, team playerOur candidate should be looking for An opportunity to shape the future of loyalty, promotions and gift cards in a business that is focused on delivering omni-channel growth and customer centricityAn opportunity to deliver excellent customer experiences whilst driving business value and growing brand loveA culture with strong purpose & values, intent on contributing to and driving positive cultural and societal changeA relaxed and informal yet highly driven and ambitious environment, with a heavy focus on personal development#LI-DNIThis is a 12 month fixed term contract, it will be a hybrid role based in our Putney office 3 days a week.</p><p>#J-18808-Ljbffr</p> Salary: GBP 36000 - 60000 per year

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