Etsy SEO + Pinterest Marketing Specialist for Handmade Candle and Self-Care Brand

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Hello!

I own a handmade self-care brand called Ephemeral Apothecary that sells candles, lip balms, cuticle oils, and other small self-care products. My brand focuses on minimal, calming products designed to create small moments of peace in everyday life.

I currently sell on Etsy and Shopify and I am looking for a freelancer who can help with Etsy SEO optimization and Pinterest marketing to drive traffic and sales.

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Scope of Work

Etsy SEO & Listing Optimization

- Keyword research for handmade candles and self-care products

- Optimize listing titles, tags, and descriptions

- Improve search ranking

- Suggest improvements to listing photos

- Help set up or optimize Etsy ads (if appropriate)

Pinterest Management

- Create Pinterest strategy for the brand

- Create and schedule pins (approx. 20–50 per month)

- Keyword optimize pins for search

- Create and organize Pinterest boards

- Drive traffic from Pinterest to Etsy and Shopify

Shopify Optimization

- Basic SEO improvements

- Optimize product descriptions

- Improve conversion on product pages

- Connect Pinterest and tracking if needed

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Ideal Candidate

Looking for someone who:

- Has proven experience with Etsy SEO

- Understands Pinterest marketing for product brands

- Has worked with handmade, candle, beauty, or lifestyle brands

- Can provide examples of shops or Pinterest accounts they have grown

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Deliverables

- Etsy shop SEO improvements

- Keyword strategy

- Listing optimization

- Pinterest traffic strategy

- Pin creation and scheduling

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Budget

Open to either:

• One-time Etsy shop optimization

• Monthly Pinterest management

• Ongoing growth support

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To Apply

Please include:

1. Etsy shops you have helped grow

2. Pinterest accounts you manage or have grown

3. Your SEO process

4. Estimated timeline for results

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About the Brand

Ephemeral Apothecary is built around the idea that self-care moments are temporary but meaningful.

Minimal, modern products designed to create a moment of calm in the chaos of everyday life.

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Bonus Question

If you were optimizing a handmade candle listing on Etsy, what keywords would you target?

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