Ecommerce Product Researcher (Grief Journal Niche: Amazon, Reddit, Facebook Ads)

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We're launching a niche journal brand and need a thorough competitive research report before we finalize the product and ad creative. We need someone who can go deep, not skim surfaces, and synthesize findings into a usable document we can hand directly to a designer and copywriter.

This is a fixed-price project with a clear deliverable. If the work is good, there will be ongoing research projects for future products.

What You'll Research

Amazon (grief journal category)

Search "grief journal," sort by Most Reviews, analyze top 10 results

For the top 5: read and categorize ALL 3-star reviews into a complaints doc. Exact quotes preferred. Group by theme (e.g., "too generic," "not enough writing space," "prompts felt hollow")

For the top 5: read and categorize 5-star reviews. What do buyers love? What do they gift it for? What specific features or prompts do they name?

Record: title, price, page count, trim size, ASIN, review count, average rating, and primary positioning for each of the top 10

Screenshot and describe any interior page photos buyers have shared

Deep-dive these specific titles: Duncan & Stone Grief Journal, Forget You Not (Paige Tate & Co.), Navigating Grief by Mia Roldan, Forever in My Heart by Tanya Carroll Richardson, Hardcore Grief Recovery

Reddit

Search the following subreddits for the keyword "journal": r/grief, r/widowers, r/GriefSupport, r/babyloss

Read the top 20 posts and all comments in each

Copy the most emotionally specific language people use to describe their grief: exact quotes, not summaries. These become ad hooks and prompt language

Note: what do people say helped them? What felt hollow or unhelpful? Does journaling come up organically, and what do they say about it?

Facebook Ad Library

Go to facebook.com/ads/library

Search: "grief journal," "sympathy gift," "bereavement gift," "loss of mother gift," "widow gift," "bereavement journal"

Screenshot or describe every ad that appears to have been running 30+ days

For each: what is the hook? What emotion does it lead with? Is it gift-framed or self-purchase framed? What does the product look like? What's the CTA?

Note: what angles are missing? What has nobody tried yet?

Deliverable

A single Google Doc organized into four sections:

Amazon competitive analysis (table + review quotes organized by theme)

Reddit voice-of-customer quotes (organized by subreddit and theme)

Facebook Ad Library teardown (screenshots or descriptions + analysis)

Synthesis: 1-2 paragraphs on what gaps exist in the market and what a new grief journal should do differently to stand out

The doc should be detailed enough that we can hand it to a designer and copywriter without any follow-up questions.

You're a good fit if:

You've done Amazon product research or ecommerce competitive analysis before

You understand the difference between summarizing and synthesizing

You can write in clear, direct English

You're thorough: we'd rather have too many quotes than too few

Please don't apply if:

You plan to use AI to generate this (we need real research from real sources)

You've never worked in ecommerce, DTC, or product research

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